Space

In the past few weeks, we talked about some elements of graphic design. Honestly speaking, I found that I can't mention all the meanings of elements in just 10 weeks, let alone demonstrate the use of this things. But the things I've talked about is still useful, I think I'll choose to talk about the application of the things I've posted before in the final presentation. Let's home into our topic today.

Besides figures in the picture like lines, shapes, texts and so on, we are often unaware of the space around those figures, or we can call it 'ground' since it's like the background of a picture and we put less attention on it. Actually, ground is as important as the figures. It doesn't only provide the place for our eyes to rest, it can also separate and highlight things. For instance, the space between words separate words from each other, and the bigger space around one paragraph separate each paragraph. Moreover, the larger the space is, the more we'll notice the little figure in the picture.

Also, the distribution of the space may give you different feelings. Think of the luxury purse with just a brand outside and it becomes so desirable and also hundred times expensive than the night market one(夜市).

The space outside the Louis Vuitton purse set off the its logo and gives you a sophisticated, luxurious and clean feelings.

On the other hand, though the bag with flower looks great, it doesn't give you the luxurious, simple and clean feelings. In contrary, it shows vigor, complex and the rich color of the flower. Regardless the use of colors of two different picture, you may find what we feel from the bag is quite different.

For more details about the use of figures and ground, maybe I'll mention it in my final presentation. That's it for today and thank you for your reading. See you next week.